If you are trying to grow your business, Facebook is a great way to do so quickly. Here are ten Facebook tips and tricks to help you get started.
Facebook Tip #1: Fill out all of your personal information, such as your profile picture and your favorite books and movies. It’s important to update your Facebook profile so that people can find you if they are searching for someone with a similar interest as you. People can also get to know you as a person. When you write your biography, make sure you use your personal “story”. Include things that your customer would care about. Don’t go into too much detail unless it is important to the story. You aren’t writing your story just to share your own life dramas. Write it for the purpose of attracting customers. Get specific, because “like attracts like”.
Facebook Tip #2: Add a few friends every day. Be consistent with this. Try to add around 10 per day, and you will gradually grow your customer base. Make sure you are inviting people who would be interested in the product or service you are selling.
Facebook Tip #3: Be sociable. Show people that you are interested in them and they will become interested in you. If you simply send a friend request to someone who doesn’t know you, without somehow showing them that you are interested in them, they may not want to add you as a friend.
Facebook Tip #4: Say something about a potential customer on their wall. Don’t mention your business, but instead show your interest in them and what they are doing. They will be more likely to pay attention to you that way.
Facebook Tip #5: Send a message with your friend requests. Look into the info page of your potential customers and find something that you share in common with them. Then, when you friend request them, you can mention that or ask a question about it. They will be more likely to add you as a friend if they see you are interested in them or share something in common with them.
Facebook Tip #6: Find people in your business niche. An easy way to do this is to enter your business or your product or service into the search bar in Facebook. Then you can click the “People” tab at the left to find your potential customers.
Facebook Tip #7: Find groups and pages in your business niche. Do the same thing as in tip #6, but this time click on “Groups” or “Pages”. Once you find a group or page that fits your business, then go into that page and look at the people who “like” that page or are a part of that group. You can then friend request them using the same techniques as mentioned in tip #5.
Facebook Tip #8: Be a “go to” person. You want to become the only logical choice for people to come to for your product or service. So talk to people about your business in an information giving type of way, rather than in a selling type of way. For example, you could give people tips on how to use your product. Then, when they are ready to buy that product, they will naturally want to come to you to purchase it.
Facebook Tip #9: Find something in common with people and talk to them about it, either on their wall or in a personal message or in “chat.” People love to talk about themselves. Building a trusting relationship with your potential customers is key to attracting them to want to purchase from you.
Facebook Tip #10: Don’t “promote” your business. Let people ask you about it instead of pushing them away with constant “advertisements.” Don’t use your wall as a bulletin board to say “Buy this product!” or “Purchase this service!” Instead, write things on your wall that would be helpful to your customers.
Start using these tips today and your business will grow exponentially. By building relationships with people, you can touch more lives, because when people see your leadership and the value you bring to their lives, they will naturally want to share you with their friends, too.